Question: Measuring profitability on a relative rather than absolute basis is important because of all of the following EXCEPT: Question 1 0 options: It indicates how

Measuring profitability on a relative rather than absolute basis is important because of all of the following EXCEPT:
Question 10 options:
It indicates how much profit a firm earns per dollar of revenue instead of overall profit.
It helps to compare firms of different sizes.
Relative profitability is a better reflection of competitive advantage than is absolute profitability.
A firm that has the greatest overall profit will sustain competitive advantage(s).

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