Media Channel Ad Spend Allocation Streaming Video $($OTT$)200000$ Placement Thirty$-$second to $1-$minute long non$-$skippable videos will play before, duringor after videos or episodes on video streaming platforms. The videos and video streaming platforms will be selected based on target market insight Commercial TV $200000$ Average Placement This includes $30-$second ads run during prime time and peak daytime hours on programs watched by target customers Print $200000$ Placement $4000$ This includes brochures and ads in magazines and in college newspapers Brochures are distributed via direct mail to college students. Magazine ads include full$-$page, half$-$ page, spread, and back$-$cover ads in three of the top magazines read by the target audience. Ads in college newspapers will range from quarter