:Media Math Formulas Rating = media vehicle's audience + total audience x 100 Cost Per Thousand...

Transcribed Image Text:

:Media Math Formulas Rating = media vehicle's audience + total audience x 100 Cost Per Thousand (CPM) = cost of an ad + audience (gross impressions) x 1,000 Share= TV's audience + HUT x 100 Cost Per Point (CPP) = cost of an ad + rating Gross Impressions (GI) = (rating x total audience) ÷ 100 Gross Rating Points (GRP) = sum of ratings Gross Rating Points (GRP) = reach x average frequency Reach = GRP - duplication (if the question is (asked in terms of rating points Reach = GI - duplication (if the question is asked (in terms of raw numbers Average Frequency = GRP ÷ reach (if the (question is asked in terms of rating points Average Frequency = GI ÷ reach (if the question (is asked in terms of raw numbers You may use (but do not necessarily have to) some or all of the above formulas to answer the following three items. In total, your three answers should :fill approximately 1.5-2.5 pages .Explain what an Impression is .2 Explain why it is necessary to use Cost Per .3 Thousaccuratelyand (CPM) or Cost Per Point (CPP) to compare the efficiency of two competing advertising schedul :Media Math Formulas Rating = media vehicle's audience + total audience x 100 Cost Per Thousand (CPM) = cost of an ad + audience (gross impressions) x 1,000 Share= TV's audience + HUT x 100 Cost Per Point (CPP) = cost of an ad + rating Gross Impressions (GI) = (rating x total audience) ÷ 100 Gross Rating Points (GRP) = sum of ratings Gross Rating Points (GRP) = reach x average frequency Reach = GRP - duplication (if the question is (asked in terms of rating points Reach = GI - duplication (if the question is asked (in terms of raw numbers Average Frequency = GRP ÷ reach (if the (question is asked in terms of rating points Average Frequency = GI ÷ reach (if the question (is asked in terms of raw numbers You may use (but do not necessarily have to) some or all of the above formulas to answer the following three items. In total, your three answers should :fill approximately 1.5-2.5 pages .Explain what an Impression is .2 Explain why it is necessary to use Cost Per .3 Thousaccuratelyand (CPM) or Cost Per Point (CPP) to compare the efficiency of two competing advertising schedul