() Mentoring Moment: Needs and Wants: Do Marketers Manipulate Consumers? One of the most common criticisms marketers get is that they manipulate consumers into thinking they need material things or things that they do not need. There are three basic responses to this criticism, listed below. Drag the correct response to the following questions and click Submit. 1. Do marketers create artificial needs? Marketers simply do not know enough about people to manipulate them. 2. Do marketers promise miracles? A need is a basic biological motive; a want represents one way that society has been taught to satisfy the need. 3. Is marketing necessary? Products meet existing needs, and marketing activities only help to communicate their availability. 1