Question: Mentoring Moment: Segmentation The segmentation process allows marketers to divide large, diverse markets into smaller, more homogeneous segments. Four basic types of variables are used

Mentoring Moment: Segmentation

The segmentation process allows marketers to divide large, diverse markets into smaller, more homogeneous segments. Four basic types of variables are used to segment markets: geographic, demographic, psychographic, and behavioral.Drag each variable description and drop it into the correct segmentation variable type.

Life cycle: Louis and Theresa have a full house of kids living at home ages

15, 12,

and

10 .

Personality: Phil is outgoing, gregarious, and always up for an adventure.

Usage rate: Erin loves lattes and visits her local coffee shop on a daily basis to get her fix.

Occasion: George only buys his wife flowers once a year. She gets a dozen red roses every Valentine's Day.

Lifestyle: Ellie is interested in fine arts and fashion, enjoys traveling overseas, and participates in a variety of outdoor adventure activities.

Occupation: Tyrese is an engineer who works full time for a government contractor.

Demographic Droppable

Demographic DroppableDemographic

Psychographic Droppable

Psychographic DroppablePsychographic

Behavioral Droppable

Behavioral DroppableBehavioral

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