Question: Mentoring Moment: Segmentation The segmentation process allows marketers to divide large, diverse markets into smaller, more homogeneous segments. Four basic types of variables are used

Mentoring Moment: Segmentation
The segmentation process allows marketers to divide large, diverse markets into smaller,
more homogeneous segments. Four basic types of variables are used to segment markets:
geographic, demographic, psychographic, and behavioral.
Drag the variable description and drop it into the correct segmentation variable type.
Demographic
Life cycle: Louis and Theresa have a full house of
kids living at home ages 15,12, and 10.
Personality: Phil is outgoing, gregarious, and
always up for an adventure.
Psychographic
Occupation; Tyrese is an engineer wha warks full
time for a government. cantracter.
Usage rate: Erin loves lattes and visits her lacal
LV
E

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