Question: The segmentation process allows marketers to divide large, diverse markets into smaller, more homogeneous segments. Four basic types of variables are used to segment markets:

The segmentation process allows marketers to divide large, diverse markets into smaller, more homogeneous segments. Four basic types of variables are used to segment markets: geographic, demographic, psychographic, and behavioral.Drag each variable description and drop it into the correct segmentation variable type.Occupation: Tyrese is an engineer who works full time for a government contractor.Lifestyle: Ellie is interested in fine arts and fashion, enjoys traveling overseas, and participates in a variety of outdoor adventure activities.Usage rate: Erin loves lattes and visits her local coffee shop on a daily basis to get her fix.Personality: Phil is outgoing, gregarious, and always up for an adventure.Occasion: George only buys his wife flowers once a year. She gets a dozen red roses every Valentine's Day.Life cycle: Louis and Theresa have a full house of kids living at home ages

15, 12,

and

10 .

Demographic DroppableDemographic DroppableDemographicPsychographic DroppablePsychographic DroppablePsychographicBehavioral DroppableBehavioral DroppableBehavioral

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