Menu $-$ High quality menu items $-$ Increased expenses for food costs Maria $-$ Better tasting food With this in mind, we've brought three proposals for you today for $-$ Basic idea: gruyere instead of cheddar your next concept. We've given each a name for now, but those are just placeholders. Customer Service Let's start with Best Burgers. Here's a handout with some details, $-$ High touch customer service what are your initial impressions? $-$ Higher ratio of staff to customers $-$ Increased costs of fixing any problem $-$ Basic idea: whatever the customer wants, the customer gets Jock Initially, I like this concept, but I$\text{'}$m curious about your take. Here's Partnerships how lim thinking we could differentiate. $-$ Locate near entertainment businesses that drive customers to us $-$ Save marketing expenses through partnerships $-$ Spend more money on a better location Which of these proposals will help us create the most value for $-$ Basic idea: if theyre already out, they might as well eat customers?