Menu - High quality menu items - Increased expenses for food costs Maria - Better tasting food With this in mind, we've brought three proposals for you today for - Basic idea: gruyere instead of cheddar your next concept. We've given each a name for now, but those are just placeholders. Customer Service Let's start with Best Burgers. Here's a handout with some details, - High touch customer service what are your initial impressions? - Higher ratio of staff to customers - Increased costs of fixing any problem - Basic idea: whatever the customer wants, the customer gets Jock Initially, I like this concept, but I'm curious about your take. Here's Partnerships how lim thinking we could differentiate. - Locate near entertainment businesses that drive customers to us - Save marketing expenses through partnerships - Spend more money on a better location Which of these proposals will help us create the most value for - Basic idea: if theyre already out, they might as well eat customers