Question: Multiple Choice Question Portia was asked to develop a medium - term marketing objective for the department. She came up with the following: The department
Multiple Choice Question
Portia was asked to develop a mediumterm marketing objective for the department. She came up with the following: "The department needs to increase ad
revenues by over the next quarter and can do this by developing relationships with Clorox, Johnson & Johnson, and Renuzit." Which aspect of developing a
quality marketing objective has Portia most likely accomplished?
Maintainable
Reliable
Specific
Constant
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