Mercury Athletic Objectives: 1. Calculate Mercury's EV using the techniques we learned in class. Accuracy is important. 2. One of your biggest challenges is going to be calculating a growth rate. So describe how you arrived at your growth rate and justify your assumptions. 3. The premise is that this is an arm's length transaction where buyer and seller agree. So if the NPV of the purchase is zero, how can John Liedtke make this into a NPV positive transaction? 4. Briefly address other parts of your analysis that might need further explanation (your choice). 5. Summarize with a recommendation