Message Strategy:

1. Summarize Nike's message strategy for the "Dream Crazy" campaign. Which big idea and core themes was the campaign trying to communicate? What was the tone of the campaign?
2. Summarize Gillette's message strategy for the "The Best a Man Can Be" video. Which big idea and core themes was the video trying to communicate? What was the tone of the video?
3. What were the similarities and differences between Nike's and Gillette's message strategies?

Use the following to respond: https://drive.google.com/file/d/1rTEVcOppPBIuehbYlwnxdaq7t1A3VetG/view?usp=sharing (Nike and Colin) https://drive.google.com/file/d/1zrzHnBH7duErBmOP-l0uNb4O1igxqWkt/view?usp=sharing (Gillette)