MGMT1101 ASSIGNMENT:

Environmental & Industry Analysis

Assignment Overview

The ability to construct a PESTEL Analysis and a Porters Five-Forces Plus One Analysis is essential to making informed decisions that impact strategic planning. A key theme of Introduction to Management focuses on the relationship between the external environment and organizational performance. An important function of any manager is the ability to analyze external environmental conditions and the level of competition within a particular industry/market in an effort to make informed decisions and think strategically. This assignment provides you with an opportunity to examine a variety of external environmental and industry factors, and the role they play in decision-making.

Bird Canada (owners of Bird e-scooters):

Imagine you are a management consultant who has just been hired by Bird Canada. Bird Canada manufactures and provides their e-scooters for rent and are looking to expand into Vancouver BC (British Columbia). You have been hired to assess the Canadian external environment in Vancouver BC as it relates to the e-scooter industry (alternative transportation) and provide important information to help Bird Canada decide whether they should expand into Vancouver. Your job is to construct a PESTEL Analysis and a Porters Five-Forces Plus One Analysis to help Bird Canada make an informed decision.

Assignment length: 4 pages of content double-spaced (MAXIMUM 1000 words 4 pages) NOT including the title page and reference page.

Assignment weighting: 57 points (15%)

Research is required throughout

• This is a research assignment and therefore you are required you to conduct research, which involves the use of existing data to form your responses (e.g., electronic articles, websites, other market research available, etc.). In addition to our course textbook, you are required to use a minimum of FOUR different sources for your PESTEL Analysis and FOUR different sources for your Porters Five-Forces Analysis to gather informationand inform your understanding of the external environment as it relates to the specific scenario provided in this assignment.

• Although research is required, you are also expected to include your own original thoughts and insights within your analysis while using research to support your claims. Your insights will add relevance to the research you provide and will help create a meaningful examination of the external environment and the degree of competition within it.