MGT$212$

Case Study: This case examines "Delicious Bakery," a family$-$owned bakery with a long history of success, as it grapples with challenges related to expansion planning and adapting to changing consumer preferences.

Delicious Bakery: Founded in $1957($in UAE$),$ Delicious Bakery is a beloved institution in small town. Renowned for its traditional recipes and fresh$-$baked goods, the bakery has been a family business for three generations. John and Mary's son, David, currently runs the bakery with his wife, Sarah, handling the finances. Their daughter, Emily, a recent college graduate with a marketing degree, has expressed interest in joining the family business, she wants to expand the business further.

Challenges:

Adapting to Change: Consumer preferences are shifting towards healthier and more diverse baked goods. Delicious Bakery needs to adapt its product offerings while maintaining its traditional identity.

Marketing and Technology: The bakery relies on word$-$of$-$mouth marketing and has limited online presence. Developing a stronger marketing strategy and embracing technology are crucial for growth.

Strengths:

Strong Brand Reputation: Delicious Bakery enjoys a loyal customer base and a positive reputation for quality and local authenticity.

Family Values: The family$-$owned atmosphere creates a positive work environment and fosters a sense of community within the bakery.

Experienced Leadership: David's years of experience running the bakery provide valuable knowledge and expertise.

Emily's Skills: Emily's marketing background can help the bakery reach new customers and modernize its brand image.

Strategic Options:

Maintain the Status Quo: This option involves continuing current operations with minimal changes. However, this risks stagnation and may not be sustainable in the long run.

Modernization and Expansion: This option focuses on adapting product offerings to include healthier options and explore new revenue streams, like catering or online ordering.

Additionally, a website and social media

What are the key factors Delicious Bakery needs to consider when developing a succession plan?

How can Delicious Bakery adapt its product offerings while maintaining its traditional identity?

What are some marketing strategies Delicious Bakery could implement to reach a wider audience?

How can Emily's marketing skills be best utilized to integrate her into the family business?

What potential challenges could arise when integrating family members into the business ownership and management structure?

How can Delicious Bakery ensure a smooth knowledge transfer from John and Mary to David and Emily?

What specific "healthier options" could Delicious Bakery introduce while maintaining their traditional identity?

How can social media platforms benefit Delicious Bakery's marketing strategy, and what content should they prioritize?

How can Delicious Bakery address potential employee concerns when a new generation takes over the family business?

What potential benefits could online food delivery services offer Delicious Bakery, and how can they navigate the associated challenges?

How can Delicious Bakery balance the need for profit with maintaining affordable prices for their loyal customer base?

What are some strategies Delicious Bakery can implement to attract new customers while retaining their loyal base?

How can Emily leverage her marketing skills to develop a brand identity that appeals to both existing and potential customers?

What are some ethical considerations Delicious Bakery should address when sourcing their ingredients?

What training and development opportunities can Delicious Bakery provide to their employees to ensure a skilled and motivated workforce?presence can attract new customers.