Question: MGT422 / Week 11-Interactive Learning 11.2 Action Required: Watch the short video in the following link and answer the questions that follows: The Coca-Cola Company

MGT422 / Week 11-Interactive Learning

11.2 Action Required:

Watch the short video in the following link and answer the questions that follows:

The Coca-Cola Company Struggles with Ethical Crises

11.3 Test your Knowledge (Question):

When other firms in your industry are behaving unethically, how can you buck the trend and position your company to value ethical behavior? Why is that important? Will it damage your companys competitiveness?

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