Michael's craft store has a $40\%-$off coupon that customers can download on a cell phone when shopping in the store. At the check$-$out counter, the cashier scans the code on the coupon and then gives a customer $40\%$ off of one item purchased. A frequent buyer program offers cash back rewards to customers. This example shows all of the following about sales promotion EXCEPT $q,$

price$-$off promotions persuade customers to buy new products

frequent$-$buyer programs enable consumers to accumulate points redeemed for goods

price$-$off coupons encourage repeat purchases

coupons have no effets on purchase intent