Question: Michael's craft store has a 4 0 % - off coupon that customers can download on a cell phone when shopping in the store. At

Michael's craft store has a

40 % -

off coupon that customers can download on a cell phone when shopping in the store. At the check

-

out counter, the cashier scans the code on the coupon and then gives a customer

40 %

off of one item purchased. A frequent buyer program offers cash back rewards to customers. This example shows all of the following about sales promotion EXCEPT

_______.

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