Question: Michelle Eventually we will need to combine our strategies or chaose which product to start with. But, for now, let's ignore Baked Burritos and just

Michelle

Eventually we will need to combine our strategies or chaose which product to start with. But, for now, let's ignore Baked Burritos and just think about Go Go Taquitos entering the European market.

Which type of internationalization strategy should we pursue?

Global Standardization

Multi

-

domestic

Transnational

GO GO TAQUITOS

3

years in prod

15 %

of Compar

Prior Year Reve

Projected Dom

Shelf Life:

120

4

Different Flavors

Classic Taco

Ranchero

Loaded Baked

Hot

n

Spicy

Top Competitors

Doritos

Ruffles

Bugles

Michelle Eventually we will need to combine our strategies or chaose

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