Question: Micro - marketing may cost too much because: Question 5 7 options: firms fail to identify new target markets. prices are frequently set on a

Micro-marketing may cost too much because:
Question 57 options:
firms fail to identify new target markets.
prices are frequently set on a cost-plus basis.
promotion is sometimes seen as a substitute for product quality.
All of the above are true statements.
None of the above--marketing never costs too much!

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