Question: Microsoft introduced Bing as the software giant's search engine as early as in 2009. However, Bing has struggled over the years in the competition with
Microsoft introduced Bing as the software giant's search engine as early as in 2009. However, Bing has struggled over the years in the competition with Google Search, and the current market share is small. Bing's relaunch based on the collaboration with Open AI/Chat GPT might be a game-changer. Imagine yourself being Bing's product manager. Please do the following things: a. Employ one customer inquiry tool (e.g., empathy maps, persona, customer journey maps, value proposition canvas) to understand the future search customer. b. Use the customer inquiry analysis in (a) to outline a roadmap for the Bing product to materialize the momentum it currently enjoys. The question will be graded with emphases on the (a) use and understanding of the customer inquiry tool; (b) reasoning and clarity, and (c) quality of the roadmap
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