Microsoft is a high-tech software company operating in a flexible and fast paced environment. Their products become obsolete very quickly. The main customers are medium sized businesses. Assume that Microsoft uses Balanced Scorecard to achieve its strategic objectives.

Required:

(a) Identify 2 measures which Microsoft could use to quantify thefinancialperspective of its Balanced Scorecard. (4 marks)

(b)Identify 2 measures which Microsoft could use to quantify thecustomerperspective of its Balanced Scorecard. (4 marks)

(c)Identify 2 measures which Microsoft could use to quantify theinternal business processesperspective of its Balanced Scorecard. (4 marks)

(d)Identify 2 measures which Microsoft could use to quantify thelearning and growthperspective of its Balanced Scorecard. (4 marks)

(e)What role does balanced scorecard play in strategic decision making? Also, explain why it is important to link the 4 perspectives of the Balanced Scorecard