Microsoft is developing technologies that increasingly enable touch screen and voice to be more readily understood by PC's, tablets, and phones. Microsoft CEO Ballmer envisions that technol- ogy will soon act on people's behalf rather than at their command, so he has directed Microsoft R&D staff to develop cloud services that enhance the experience for both businesses and indi- viduals. Microsoft plans to better align the communication between PCs, tablets, phones, and servers by developing improved operating systems with Windows 8 delivering preliminary results in this arena. High-definition TVs and tablets of today are expected to soon lose market share to gad- gets than can read human emotions and to eye gaze technology that will allow for automatic scrolling and opening of apps. Even "skin stretch feedback" on devices will take into account people's emotions. Tom Wilson, CEO of emotions3D, for example recently remarked that such devices will "interpret moods and give consumers a more helpful and rewarding experience. Some analysts predict that the audio quality alone on smartphones will increase 16 times from 2013 to 2018. Also, as the tablet's video gaming experience increases and becomes close to the experience on an Xbox, PlayStation or Nintendo's market share for traditional gaming consoles may decline. More useable devices for people on the go are being developed in part to reduce accidents while driving and using mobile devices. Microsoft in early 2013 introduced its new Office 365 product, a subscription service for $99.99 or $9.99 per month pay-as-you-go option. Office 365 constantly updates itself every time you open a program. The product works great on Apple Macs and virtually all companies com- puters, tablets, smartphones, and more. Microsoft's $2 billion investment to finance part of Dell computer's buyout in early 2013 is an attempt by the firm to support the ailing PC industry-which saw shipments fall 14 percent in the first quarter of 2013 alone. Millions of consumers globally are skipping over PC's altogether and going straight to mobile devices. Technology is changing so rapidly everyday, and new rival firms arising globally in the in