Question: Microsoft's 'intangible' resource value is $1.9 trillion, which represents 94% of its total company/enterprise value. What conclusions can be drawn from this information? Intangible assets,

Microsoft's 'intangible' resource value is $1.9 trillion, which represents 94% of its total company/enterprise value. What conclusions can be drawn from this information? Intangible assets, while invisible, contribute more to competitive advantage than do tangible assets. Google will have a sustained competitive advantage over Apple. Physical attributes are not effective resources in the quest for competitive advantage: There is a high degree of resource mobility in this strategic group

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