Mini$-$Case Hain Celestial Group: A Firm Focused on $$Organic$$ Differentiation

Implement and Drive Performance

Based on the success of Hain Celestial, other larger, more traditional food manufacturers may decide to enter the market for natural and organic foods and "out$-$focus" the focuser. What is the best way for Hain Celestial to guard against this kind of competition?

a$.$ Continue to add to its diverse line of products

b$.$ Buy one of these larger, more traditional food manufacturers

c$.$ Expand into the retailing and distribution end of the supply chain

d$.$ Internally develop innovative products