Mini$-$Case Hain Celestial Group: A Firm Focused on $$Organic$$ Differentiation

Implement and Drive Performance

Which of the following is NOT one of the risks associated with the business$-$level strategy Hain Celestial is pursuing?

a$.$ Hain Celestial must continue to offer distinctive products that offer superior value, otherwise loyal customers may break away from the brand and seek lower$-$cost options.

b$.$ Although entry barriers are high, Hain Celestial's success could entice new competitors to enter the natural, organic foods market.

c$.$ A competitor could choose a sub$-$segment of Hain Celestial's market segment and go even further to create even more value for that sub$-$segment.

d$.$ Powerful customers might be able to force Hain Celestial to reduce its prices even further.