minimum 2 references please

You are a consultant group for a technology start-up. they have developed a revolutionary new modular smartphone that offers distinct advantages over the main competitors: availability to easily fix broken parts at home, an update of individual components, personalized phone specs, etc. The phone works with an Android system or IOS as per the choice of the user. For the sake of this project, chose a market (country) to focus on.

1. Analyze the competitive structure of the market for smartphones.
2. On the basis of this analysis, identify the top 3 factors that might inhibit the adoption of your product by customers.
3. Can you think of a strategy that this company might pursue, either alone or in conjunction with other enterprises, in order to beat Samsung or Apple?

Limit: 1 page with references

References , minimum 2 references