Question: Minimum Viable Product (MVP) on an Retail e-Commerce app (a product built to order groceries online and deliver to your door). The app has

Minimum Viable Product (MVP) on an Retail e-Commerce app (a product built to order groceries online and deliver to your door). The app has 

Minimum Viable Product (MVP) on an Retail e-Commerce app (a product built to order groceries online and deliver to your door). The app has been running in the South African market successfully only over the last 2 years and has acquired over a million users. The company wants to grow the business into new geographies / locations and markets. Please choose 2 countries between Botswana, Rwanda and Vietnam. Create a digital marketplace with more than just the current retails e-commerce services (new products to be added on the app) when operating on these 2 countries you chose. Pease include reference list in your response Country South Africa Botswana 3,3% Rwanda Retail market online share 6,8% Vietnam 3.8% 6,8% Internet penetration 72,3% 73,5% 30,5% 79,1% Average Market age group 27 23 volume revenue by 2027 by 2023 $9910 $6322 $245 $380 $409 Predicted Dominant Online Market retail platform ranking (globally) $661 19018 $11950 Takealot Jumia (Owned by Alibaba Jumia (Owned by Alibaba Lazada, Owned by Alibaba 42 25

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Expanding the retail ecommerce app into new countries like Botswana and Rwanda presents an opportunity to introduce additional products and services tailored to the needs and preferences of consumers ... View full answer

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