MK$\_35|$

Brand equity is:

$q,$

the resources invested to create a name, phrase, design, symbol, or combination of these to identify a firm's products and distinguish them from those of its competitors. $q,$

adding customer value to the product brand through additional features or higher$-$quality materials, or reducing its price. $q,$

increasing the content contained within the brand's package without changing its size or increasing its price. $q,$

the net present value of the royalties the firm receives as a result of licensing its brand to other firms to manufacture and$/$or market. $q,$

$$ the added value a given brand name gives to a product beyond the functional benefits provided.