Question: MKT 1200 Case Study - 10% Choose an Industry which you are comfortable with. You are to start a new company in this industry. Create

MKT 1200 Case Study - 10% Choose an Industry which you are comfortable with. You are to start a new company in this industry. Create a powerpoint file to outline a Marketing Strategy for your new company to successfully launch in this Industry. You can either add an audio file onto the powerpoint or a word document to add your comments. The marketing plan should contain the following sections: 1. Business mission statement 2. Objectives 3. Situation analysis 4. Internal strengths and weaknesses 5. External environmental opportunities and threats 6. Target market(s) 7. Marketing mix 8. Product/service strategies 9. Place/Distribution strategies 10. Promotion strategies 11. Pricing strategies 12. Implementation, evaluation, and control

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