MKT 1204 Case Study - 10%

Choose an Industry which you are comfortable with. You are to start a new company in this industry. Create powerpoint file to outline a Marketing Strategy for your new company to successfully launch in this Industry. You can either add an audio file onto the powerpoint OR a word document to add your comments.

The marketing plan should contain the following sections:

1. Business mission statement
2. Objectives
3. Internal strengths and weaknesses
4. External environmental opportunities and threats
5. Target market(s)

Marketing mix:

1. Product/service strategies
2. Place/Distribution strategies
3. Promotion strategies
4. Pricing strategies