MKT (261) Assignment 4 (Chapter 10 and 11) (54 Marks) Read the instructions carefully: 1. These are NOT essay questions 2. You will NOT gain more marks for long answers. 3. Copy-and-paste from the book or internet is NOT permitted. Copy-and-paste will result in ZERO 4. You need to use your creative imagination and understanding of the concepts 5. I just need short correct answers that show me that you understand. For example, if you are asked what your product is and why and how you use a specific pricing method, your answer should follow a simple format, such as; "My product or service) is (smartphone shirt, shoe, airline the product or service mest be suitable for the pricing method). I use (eg Cost-plus, target costing, psychological pricing) method because and this is how I will do it: 6. Some questions have What, Why and How, and some questions have only What and How. So, read the question carefully. 7. Do NOT give real brand names. You are selling your own products or services. 8. The BONUS questions are OPTIONAL but I strongly recommend solving them to improve your grade in this assignment. 9. Copying answers from another student will result in ZERO mark for BOTH students and NO second chance will be given 10. Write your answers on a Words file and upload it to Blackboard. De NOT send the questions. Just send the answers to avoid Blackboard plagiarism detection MANDATORY Question 1 (15 Marks): a. You are a business owner, and you use Good-Value Pricing. What is your business? How will implement Good-Value Pricing? (I Marks) b. You are a business owner, and you use Value Added Pricing. What is your business? How will implement Value Added Pricing? (1 Marks) c. You are an owner of a business that sells a product, and you use Cost-plus Pricing. What is your product? Why do you think Cost-plus Pricing is good for your product? How will you determine the price using this method? (3 Marks) d. You are an owner of a business that sells a product in a Pure Competition Market. What is your product? How will you determine the price using this method? (2 Marks) c. You are an owner of a business that sells a product (or services What is your 10. Write your answers on a Words file and upload it to Blackboard. Do NOT send the questions. Just send the answers to avoid Blackboard plagiarism detection MANDATORY Question 1 (15 Marks): a. You are a business owner, and you use Good-Value Pricing. What is your business? How will implement Good-Value Pricing? (1 Marks) b. You are a business owner, and you use Value Added Pricing. What is your business? How will implement Value Added Pricing? (1 Marks) c. You are an owner of a business that sells a product, and you use Cost-plus Pricing. What is your product? Why do you think Cost-plus Pricing is good for your product? How will you determine the price using this method? (3 Marks) d. You are an owner of a business that sells a product in a Pure Competition Market. What is your product? How will you determine the price using this method? (2 Marks) e. You are an owner of a business that sells a product (or service) in an Oligopolistic Market. What is your product (or service)? How will you determine the price using this method? (2 Marks) 1. You are an owner of a business that sells an Elastic product or service). What is your product or service)? Why do you think it is Elastic? What happens to total revenue when you increase price? (3 Marks) g. You are an owner of a business that sells an Inelastic product (or service). What is your product (or service)? Why do you think it is Inelastic? What happens to total revenue when you increase price? (3 Marks) Mandatory Question 2 (6 Marks) a. You are an owner of a business that sells a product, and you use Market-skimming Pricing. What is your product? Why do you think Market-skimming Pricing is good for your product? How will you price your product using this method! (3 Marks) b. You are an owner of a business that sells a product, and you use Market-penetration Pricing. What is your product? Why do you think Market-penetration Pricing is good for your product? How will you price your product using this method? (3 Marks) Mandatory Question 3 (11 Marks): a. You are an owner of a business that sells a product, and you use Product Line Pricing What is your product? Why do you think Product Line Pricing is good for your product? How will you price your product using this method? (3 Marks) Mandatory Question 3 (11 Marks): a. You are an owner of a business that sells a product, and you use Product Line Pricing. What is your product? Why do you think Product Line Pricing is good for your product? How will you price your product using this method? (3 Marks) b. You are an owner of a business that sells a product, and you use Optional-product pricing. What is your product? How will you price your product using this method? (2 Marks) c. You are an owner of a business that sells a product, and you use Captive-product pricing. What is your product? How will you price your product using this method? (2 Marks) d. You are an owner of a business that sells a product, and you use By-product pricing What is your product? How will you price your product using this method? (2 Marks) e. You are an owner of a business that sells a product and you use Product bundle pricing. What is your product? How will you price your product using this method? (2 Marks) Mandatory Question 4 (6 Marks): a. You are an owner of a business that sells a product, and you decided to give a Seasonal Discount What is your product? Why did you decide to give a Seasonal Discount? (2 Marks) b. You are an owner of a business that sells a product (or service), and you decide to use Customer segment Pricing. What is your product (or service)? How will you use Customer-segment Pricing to price your product for service)? (2 Marks) c. You are an owner of a business that sells a product (or service), and you decide to use Product form pricing. What is your product or service)? How will you use Product form pricing to price your product (or service)? (2 Marks) Mandatory Question 5 (16 Marks) a. You are an owner of a business that sells a product, and you decide to use Psychological pricing. What is your producte? How will you use Psychological pricing to price your product? (2 Marks) b. You are an owner of a business that sells a product, and you decide to use Reference pricing. What is your product? How will you use Reference pricing to price your product? (2 Marks) will you use Product form pricing to price your product or service)? (2 Marks) Mandatory Question 5 (16 Marks) a. You are an owner of a business that sells a product, and you decide to use Psychological pricing. What is your product? How will you use Psychological pricing to price your product? (2 Marks) b. You are an owner of a business that sells a product and you decide to use Reference pricing. What is your product? How will you use Reference pricing to price your product? (2 Marks) c. You are an owner of a business that sells a product, and you decide to use Special-event pricing. What is your product? How will you use Special-event pricing to price your product? (2 Marks) d. You are an owner of a business that sellsa product, and you decide to use a Limited-time offer. What is your product? How will you use Limited-time offer to price your product? C2 Marks) e. You are an owner of a business that sells a product, and you decide to use Dynamic Pricing What is your product? How will you se Dynamie Pricing to price your product? Marks) f. You are a customer. You want to do showrooming. How will you do it? (1 Mark) You are an owner of a business that sells a product. Your costs are exceeding your selling price. You want to do something about it, but you don't want to be perceived as a price gouger. What is your product? How can you solve the problem without being perceived as a price gouger? (2 Marks) th. You are an owner of a business that seilsa product. You want to make a fighter brand. What is your main product? Why do you need to make a fighter brand? How will you do it? (3 Marks) Bonus Question 1-Optional Marks) For each page, in chapter 10 in the book, from 208 to 323 inclusive, you need to create an exam quality multiple choice question and specify which choice is the correct answer (total of 16 questions). Use the following format. Any other format will not be counted: "(308) Q1: al b. C. (309) 02 For each page. in chapter 10 in the book, from 398 to 323 inclusive, you need to create an exam quality multiple choice question and specify which choice is the correct answer total of 16 questions. Use the following format. Any other format will not be counted: (308) Q1: a. b (309) 02 a. b (310) 03...... and so on" Ponus Question 2-Opslonal (6.5 Marka) For each page, in chapter 11 in the book, from 2 to 338 inclusive, and then from 340 10 342 inclusive and then from 344 to 346 inclusive, you need to create an exam quality multiple choice question and specify which choice is the corect answer (total of 13 questions). Use the following format. Any other format will not be counted * (332) 01: a. b. c. (333) Q2 b. c (334) Q3.... and so on" Make sure that you get the remaining 32 marks in this course. MKT (261) Assignment 4 (Chapter 10 and 11) (54 Marks) Read the instructions carefully: 1. These are NOT essay questions 2. You will NOT gain more marks for long answers. 3. Copy-and-paste from the book or internet is NOT permitted. Copy-and-paste will result in ZERO 4. You need to use your creative imagination and understanding of the concepts 5. I just need short correct answers that show me that you understand. For example, if you are asked what your product is and why and how you use a specific pricing method, your answer should follow a simple format, such as; "My product or service) is (smartphone shirt, shoe, airline the product or service mest be suitable for the pricing method). I use (eg Cost-plus, target costing, psychological pricing) method because and this is how I will do it: 6. Some questions have What, Why and How, and some questions have only What and How. So, read the question carefully. 7. Do NOT give real brand names. You are selling your own products or services. 8. The BONUS questions are OPTIONAL but I strongly recommend solving them to improve your grade in this assignment. 9. Copying answers from another student will result in ZERO mark for BOTH students and NO second chance will be given 10. Write your answers on a Words file and upload it to Blackboard. De NOT send the questions. Just send the answers to avoid Blackboard plagiarism detection MANDATORY Question 1 (15 Marks): a. You are a business owner, and you use Good-Value Pricing. What is your business? How will implement Good-Value Pricing? (I Marks) b. You are a business owner, and you use Value Added Pricing. What is your business? How will implement Value Added Pricing? (1 Marks) c. You are an owner of a business that sells a product, and you use Cost-plus Pricing. What is your product? Why do you think Cost-plus Pricing is good for your product? How will you determine the price using this method? (3 Marks) d. You are an owner of a business that sells a product in a Pure Competition Market. What is your product? How will you determine the price using this method? (2 Marks) c. You are an owner of a business that sells a product (or services What is your 10. Write your answers on a Words file and upload it to Blackboard. Do NOT send the questions. Just send the answers to avoid Blackboard plagiarism detection MANDATORY Question 1 (15 Marks): a. You are a business owner, and you use Good-Value Pricing. What is your business? How will implement Good-Value Pricing? (1 Marks) b. You are a business owner, and you use Value Added Pricing. What is your business? How will implement Value Added Pricing? (1 Marks) c. You are an owner of a business that sells a product, and you use Cost-plus Pricing. What is your product? Why do you think Cost-plus Pricing is good for your product? How will you determine the price using this method? (3 Marks) d. You are an owner of a business that sells a product in a Pure Competition Market. What is your product? How will you determine the price using this method? (2 Marks) e. You are an owner of a business that sells a product (or service) in an Oligopolistic Market. What is your product (or service)? How will you determine the price using this method? (2 Marks) 1. You are an owner of a business that sells an Elastic product or service). What is your product or service)? Why do you think it is Elastic? What happens to total revenue when you increase price? (3 Marks) g. You are an owner of a business that sells an Inelastic product (or service). What is your product (or service)? Why do you think it is Inelastic? What happens to total revenue when you increase price? (3 Marks) Mandatory Question 2 (6 Marks) a. You are an owner of a business that sells a product, and you use Market-skimming Pricing. What is your product? Why do you think Market-skimming Pricing is good for your product? How will you price your product using this method! (3 Marks) b. You are an owner of a business that sells a product, and you use Market-penetration Pricing. What is your product? Why do you think Market-penetration Pricing is good for your product? How will you price your product using this method? (3 Marks) Mandatory Question 3 (11 Marks): a. You are an owner of a business that sells a product, and you use Product Line Pricing What is your product? Why do you think Product Line Pricing is good for your product? How will you price your product using this method? (3 Marks) Mandatory Question 3 (11 Marks): a. You are an owner of a business that sells a product, and you use Product Line Pricing. What is your product? Why do you think Product Line Pricing is good for your product? How will you price your product using this method? (3 Marks) b. You are an owner of a business that sells a product, and you use Optional-product pricing. What is your product? How will you price your product using this method? (2 Marks) c. You are an owner of a business that sells a product, and you use Captive-product pricing. What is your product? How will you price your product using this method? (2 Marks) d. You are an owner of a business that sells a product, and you use By-product pricing What is your product? How will you price your product using this method? (2 Marks) e. You are an owner of a business that sells a product and you use Product bundle pricing. What is your product? How will you price your product using this method? (2 Marks) Mandatory Question 4 (6 Marks): a. You are an owner of a business that sells a product, and you decided to give a Seasonal Discount What is your product? Why did you decide to give a Seasonal Discount? (2 Marks) b. You are an owner of a business that sells a product (or service), and you decide to use Customer segment Pricing. What is your product (or service)? How will you use Customer-segment Pricing to price your product for service)? (2 Marks) c. You are an owner of a business that sells a product (or service), and you decide to use Product form pricing. What is your product or service)? How will you use Product form pricing to price your product (or service)? (2 Marks) Mandatory Question 5 (16 Marks) a. You are an owner of a business that sells a product, and you decide to use Psychological pricing. What is your producte? How will you use Psychological pricing to price your product? (2 Marks) b. You are an owner of a business that sells a product, and you decide to use Reference pricing. What is your product? How will you use Reference pricing to price your product? (2 Marks) will you use Product form pricing to price your product or service)? (2 Marks) Mandatory Question 5 (16 Marks) a. You are an owner of a business that sells a product, and you decide to use Psychological pricing. What is your product? How will you use Psychological pricing to price your product? (2 Marks) b. You are an owner of a business that sells a product and you decide to use Reference pricing. What is your product? How will you use Reference pricing to price your product? (2 Marks) c. You are an owner of a business that sells a product, and you decide to use Special-event pricing. What is your product? How will you use Special-event pricing to price your product? (2 Marks) d. You are an owner of a business that sellsa product, and you decide to use a Limited-time offer. What is your product? How will you use Limited-time offer to price your product? C2 Marks) e. You are an owner of a business that sells a product, and you decide to use Dynamic Pricing What is your product? How will you se Dynamie Pricing to price your product? Marks) f. You are a customer. You want to do showrooming. How will you do it? (1 Mark) You are an owner of a business that sells a product. Your costs are exceeding your selling price. You want to do something about it, but you don't want to be perceived as a price gouger. What is your product? How can you solve the problem without being perceived as a price gouger? (2 Marks) th. You are an owner of a business that seilsa product. You want to make a fighter brand. What is your main product? Why do you need to make a fighter brand? How will you do it? (3 Marks) Bonus Question 1-Optional Marks) For each page, in chapter 10 in the book, from 208 to 323 inclusive, you need to create an exam quality multiple choice question and specify which choice is the correct answer (total of 16 questions). Use the following format. Any other format will not be counted: "(308) Q1: al b. C. (309) 02 For each page. in chapter 10 in the book, from 398 to 323 inclusive, you need to create an exam quality multiple choice question and specify which choice is the correct answer total of 16 questions. Use the following format. Any other format will not be counted: (308) Q1: a. b (309) 02 a. b (310) 03...... and so on" Ponus Question 2-Opslonal (6.5 Marka) For each page, in chapter 11 in the book, from 2 to 338 inclusive, and then from 340 10 342 inclusive and then from 344 to 346 inclusive, you need to create an exam quality multiple choice question and specify which choice is the corect answer (total of 13 questions). Use the following format. Any other format will not be counted * (332) 01: a. b. c. (333) Q2 b. c (334) Q3.... and so on" Make sure that you get the remaining 32 marks in this course