MKT$/449$: Marketing Analytics

Wk $3-$ Apply: Summative Assessment: Use Diagnostic

Exam Content

Review the Market Performance Data For Company A PowerPoint presentation. Company A is a start$-$up offering online tax information and tax preparation software. In addition to Google Analytics service, they are using ABC Online reporting to summarize web$-$based information.

Review all metrics reported by ABC Online.

Create a $5-$to $6-$slide presentation based on the data, and do the following:

Identify which measures would be key performance indicators $($KPIs$).$

Identify which measures indicate conversion rates.

Identify $3$ measures you think would indicate areas where marketing efforts could be improved. Explain why these indicators suggest a need for action.

For each of these $3$ measures, recommend $1-2$ specific marketing actions that would improve that measure.

ASSIGNMENT PPT

ENSURE you use data in your analysis to identify the different measures.

Balance graphics $($charts$/$graphs$/$clip art$)$ and the written word on each slide of your PPT$.$ Utilize the discussion notes section to add content to your presentation.

A minimum of two $(2)$ APA formatted sources are required with this assignment. Utilize the UOP Library for scholarly supported research. Please post on the final slide of your presentation.