MKT Consumer Behavior

Textbook: CB 8 Babin + Harris, Consumer Behavior

Chapter 8. Group and Interpersonal Influence

Question:

@ Describe Buzz Marketing.

@. Describe Stealth Marketing.

@ Who are opinion leaders? Who is an opinion leader that you look to?

@. Define Shilling and Infiltrating.

In your own words, I need your original answer, not someone's answer.

I need a detailed answer to each of the questions.

Thanks.