MKT Consumer Behavior

Textbook: CB 8 Babin + Harris, Consumer Behavior

Chapter 8. Group and Interpersonal Influence

Question:

@ What is the role of household influence in consumer behavior?

@ What is the importance of word-of-mouth in influencing consumer behavior?

@ What is social media's role in consumer behavior?

@ What is the difference between informational, utilitarian, and value -expressive reference group influence?

In your own words, I need your original answer, not someone's answer.

I need a detailed answer to each of the questions.

Thanks.