MKT Consumer Behavior

Textbook: CB 8 Babin + Harris, Consumer Behavior

Chapter 8. Group and Interpersonal Influence

Question:

@ Describe the various types of social power that reference groups exert on members.

@ What are the different types of reference groups that influence consumers and how reference groups influence value perceptions.

@ How powerful really is group influence on you personally? Give an example of how it caused you to spend money.

@ What's more powerful on business. Positive or Negative Word of Mouth?

In your own words, I need your original answer, not someone's answer.

I need a detailed answer to each of the questions.

Thanks.