Question: MKT Yel Week 4 Topics: Consumer decision process --Share a recent purchase decision that you had to make. What sorts of things influenced your decision

MKT Yel Week 4 Topics:

  • Consumer decision process--Share a recent purchase decision that you had to make. What sorts of things influenced your decision (think psychological, social, and situational influences)?

  • Segmentation in the wild--Have you noticed companies using different segmentation schemes? What have you observed (share a link, if possible).

  • Marketing in the news--share a news story that you found and explain how it relates to what we're learning in class.

  • Personal experiences with marketing--we experience customer service and marketing efforts every day. Share a notable experience here. What went right? What went wrong? How could it be better?

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