MKTG 1221 Assignment 2: Consumers often play different roles within a family for household) decision making unit. For this assignment you are to use your own personal frame of reference -- your specific household environment, to answer the questions below. Think about your own family household as you consider the purchase of a cell phone. 1 Identity and discuss which role(s) the members of your family/household would play (initiator, information gatherer, influencer, decision maker) in the purchase of one of the following purchases: cell phone, vehicle, or computer. Discuss the influence that your own family members would have as well as the household dynamics that would influence this purchase decision. Use your own frame of reference when answering this question as well as referring to consumer behaviour concepts and terminology from Chapter 12. 5 marks 2. Create a positioning map for grocery stores in your local marketplace based on your perceptions. Be sure to include at least 3-5 stores that you believe compete in your local market area. Plot those brands on a map using 2 purchase criteria that you believe are considerations or comparisons that help you to differentiate amongst different stores. See below for examples of positioning maps but note: you will need to choose your own criteria and include stores that relate specifically to where you live. Your answer should include a positioning map b) an explanation of the criteria you selected to evaluate the options AND ) an explanation of why you placed each store where you did on the map. 10 marks A perceptual map of supermarkets I MASO PE Po Quality Note: This is an individualment that is to be submitted through blackboard. The assignment is dus before Wed Mar 23 am Please review and proofread your submission BEFORE submitting for grammar/ling and reading comprehension