MKTG404 Test3 Part1 Tables Fall 2021 (Protected View) - Word (Unlicensed Product) emccts20@gmail.com X File Home Insert Design Layout References Mailings Review View Help Tell me what you want to do Share Total Men Women Adults 18- Men 18- Women Internet 1 Adults 18- 34 34 18-34 Heavy 34 & Heavy Users Internet Market Segment Size (0003) 248,815 125,899 122,916 75,301 6.324 38.977 47.361 21,985 Market Segment Size (%) 100 50.60 49.40 30.26 14.60 15.67 19.03 3.84 ADIDAS Estimated Count (0003) 42,147 23,124 19,023 17,452 7,531 9.921 7.742 3,451 % of Total 100 54.87 45.13 41.41 17.87 23.54 18.37 8.19 % within Mkt. Seg. who Bought 16 18.37 15.48 23.18 20.73 25.45 16.35 15.70 last year Index 100 114.79 96.73 144.85 129.58 102.17 98.11 ASICS Estimated Count (0003) 11,020 4,809 6,211 3,499 1,799 1,700 2,313 801 % of Total 100 43.64 56.36 16.32 15.43 20.99 7.27 % within Mkt. Seg. who Bought 4.72 3.82 5.05 .65 4.95 4.36 4.88 3.64 last year Index 100 30.93 107.06 98.45 104.93 92.41 103.47 77.19 NIKE Estimated Count (0003) 46.786 25,443 21,343 21,497 11788 9,709 11.499 7,254 % of Total 100 49 92 50.08 42.08 21.92 20.15 24.74 13.79 % within Mkt. Seg. who Bought 20.87 20.21 17.36 28.55 32.45 24.91 24.28 33.00 last year Index 100 6.83 83.20 136.79 119.36 116.34 158.10 NEW BALANCE Estimated Count (0003) 24,799 13,111 11,688 4826 2624 2,133 4,177 1,589 % of Total 100 49.29 50.71 19.46 10.58 8.88 19.01 6.46 % within Mkt. Seg. who Bought 10.69 10.41 9.51 5.41 7.22 5.47 7.23 last year Index 100 97.42 88.95 59.95 67.57 51.19 2.50 57.61 REEBOK Estimated Count (0003) 9.879 5,123 4,756 3,187 1,788 1,399 2,421 989 % of Total 100 51.86 48.14 32.26 18.10 14.16 24.51 % within Mkt. Seg. who Bought 4.18 4.07 3.87 4.23 4.92 3.59 5.11 1.50 last year Index 100 97.35 92.57 101.25 117.76 85.87 122.29 107.62 Page 1 of 2 188 words + 100% 1:44 PM Type here to search O W 67F X 10/29/2021