Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

Mobile is disrupting the way people engage with brands. Almost everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen.

Do some research or think about one of your experiences where mobile marketing was effective.  Describe the effort and why it was successful.

Answer rating: 100% (QA)

One example of an effective mobile marketing effort is the Starbucks Rewards program Starbucks a multinational coffeehouse chain implemented a mobile ... View the full answer