//// Module 4: Internal Analysis for EQUINOR

Internal analysis helps companies understand why differences in firm performance exist even within the same industry. Companies that compete in the same industry face similar external opportunities and threats; therefore, any observable performance difference must be found inside the firm. In this module you will study the internal resources, capabilities, core competencies, and value chain of the firm you have selected for this project.

1. A good place to start with an internal firm analysis is to catalog the assets a firm has. Describe the key intangible assets.

2. Now extend beyond the asset base and use the VRIO framework to identify the competitive position held by your firm. Which, if any, of these resources are helpful in sustaining the firms competitive advantage?

3. Identify the core competencies that are at the heart of the firms competitive advantage. (Remember, a firm will have only one, or at most a few, core competencies, by definition.)

4. Perform a SWOT analysis for your firm. Remember that strengths and weaknesses (S, W) are internal to the firm, and opportunities and threats (O, T) are external. Prioritize the strategic actions that you would recommend to your firm. Refer to the Implications for Strategic Leaders section on how to conduct a SWOT analysis and provide recommendations building from strategic alternatives.

knowledge approach towards the questions would be fine