Module $5$: Discussion $-$ AIDA Model $22$ unread replies$\mathrm{.}22$ replies. AIDA Model As we$$ve seen throughout the course readings, discussions & assignments, knowing & understanding your audience is imperative. Identifying your audience, learning about their wants & needs, & anticipating their reactions $($including emotional ones$)$ are important steps to developing sound, persuasive business messages. Once you$$ve identified your audience for a message, you need to determine how best to utilize these $4$ essential strategies: Framing your argument, Balancing logical & emotional appeals, Reinforcing your position, & Anticipating objections These strategies will look familiar from First$-$Year Composition, which required you to write different types of arguments for various