Module: Advertising Metrics / Problem Set ID: 1032 Mark places one-page, 4-color advertisements for a new kind of projector in 2 magazines: Adventures & Cautionary Tales (ACT), which reaches 43,000 people, and Horrors of the Silver Screen (HSS), which delivers a readership of 60,000 per issue. He estimates that 14% of the readers of Horrors of the Silver Screen also read Adventures & Cautionary Tales. Mark is told by the HSS salesperson that if he places three monthly ads (sequentially) he will receive a 10% discount and that the net reach will be 100,000. What is the average frequency expected from that campaign? 0.00 avg freq. (two decimal places) 1 2 3 4 5 6 PS2 SUBMIT ANSWER EXIT