Montreaux chocolate is now ready to launch the product. However, they have not fully figured out where
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Question:
Montreaux chocolate is now ready to launch the product. However, they have not fully figured out where to launch it (the Place P). They are considering two options:
- Just sell the product through their Montreaux website and Amazon.com
- Just sell the product through stand-alone Montreaux stores and select grocery stores.
Please tell me three benefits to the marketer of each option (three for option 1 and three for option 2). Make sure you explain them in the context of this product. Don't just list them but explain what that means.
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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