More Info Estimating if a Customer is Active For marketers who have customers with contracts (like a cell phone company), it is generally easy to understand if a customer has defected - the custorner either formally quits their contract, decides not to renew their contract, or the customer stops paying their monthly bill. Four customers have been selected from your CRM database. Based on thoir purchase activity with your company, calculate the probabiity they will be active in an upcoming period. Based on this estimate, which customer is most likely to be active in the time period? Click the icon to view the purchase activity table. Click the icon to viow the additional information. Based on our estimate, customer