Question: Most global marketers rely on local distribution networks in foreign markets. This is because it is very expensive to build a company's own distribution network

Most global marketers rely on local distribution networks in foreign markets. This is because it is very expensive to build a company's own distribution network in a foreign market. This issue can be identified in the channel strategy of ________.

Multiple Choice

  • change

  • coverage

  • character

  • continuity

  • control

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