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Most of us are comfortable with our smart system devices allowing convergence to find us a timely deal at our favorite restaurant using a location-based app on our smartphone. You might even appreciate if Google's database automatically proposed an "ideal vacation" for you based on your normal preferences. Should we be concerned, then, if retailers placed sensors throughout their stores to track us by following signals emitted from Wi-Fi enabled smartphones? Consider the following statistics that may unnerve you: foto Image credit: mikemacmarketing via Flickr [CC BY 2.0]. 2,000-plus - Estimated number of times the online activity of an average Internet user is tracked every day 3,000-plus - Number of "shopping tendencies" Acxiom Corp., a leading data broker, says it can measure for every U.S. household. 700 million - Approximate number of adult consumers in the Acxiom global database. About 68% of Internet users feel unprotected by current privacy laws. So, 86% of them used privacy technologies to remove or mask their digital data. Internet privacy is a recurring discussion in Congress, the FCC, and the FTC as they struggle to determine the right balance of consumer and business interests. For this discussion I would like to know what are your thoughts on online privacy by addressing these prompts. Is it government's job to deal with this issue? Should Internet marketers adopt and self-regulate privacy protection policies? Must consumers be responsible for securing private technologies to safeguard their data? Most of us are comfortable with our smart system devices allowing convergence to find us a timely deal at our favorite restaurant using a location-based app on our smartphone. You might even appreciate if Google's database automatically proposed an "ideal vacation" for you based on your normal preferences. Should we be concerned, then, if retailers placed sensors throughout their stores to track us by following signals emitted from Wi-Fi enabled smartphones? Consider the following statistics that may unnerve you: foto Image credit: mikemacmarketing via Flickr [CC BY 2.0]. 2,000-plus - Estimated number of times the online activity of an average Internet user is tracked every day 3,000-plus - Number of "shopping tendencies" Acxiom Corp., a leading data broker, says it can measure for every U.S. household. 700 million - Approximate number of adult consumers in the Acxiom global database. About 68% of Internet users feel unprotected by current privacy laws. So, 86% of them used privacy technologies to remove or mask their digital data. Internet privacy is a recurring discussion in Congress, the FCC, and the FTC as they struggle to determine the right balance of consumer and business interests. For this discussion I would like to know what are your thoughts on online privacy by addressing these prompts. Is it government's job to deal with this issue? Should Internet marketers adopt and self-regulate privacy protection policies? Must consumers be responsible for securing private technologies to safeguard their data?
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Related Book For
Foundations of Financial Management
ISBN: 978-1259024979
10th Canadian edition
Authors: Stanley Block, Geoffrey Hirt, Bartley Danielsen, Doug Short, Michael Perretta
Posted Date:
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