Why is the value of microconversions included in the economic value of websites? a. It inflates

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Why is the value of microconversions included in the economic value of websites?

a. It inflates economic value and makes the data look more impressive.

b. It is realistic, since microconversions contribute to future conversions.

c. It is required by financial accounting standards.

d. It helps the web analytics department justify its budget.

e. None of the above; microconversions are not included in economic value.

Related Book For answer-question

Valuation Measuring and managing the values of companies

ISBN: ?978-0470424704

5th edition

Authors: Mckinsey, Tim Koller, Marc Goedhart, David Wessel

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Posted Date: Feb 22, 2024 10:29 PM

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Why is the value of microconversions included in the economic value of websites? a. It inflates

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Valuation Measuring and managing the values of companies

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