-> Moving to another question will save this response. Question 13 Which of the following statements is true regarding the AIDA process? It is the adoption process that consumers must go through when selecting social media or mobile marketing content It is the consumer decision making process employed primarily by those purchasing products in the latter stages of the PLC It's a digital marketing model similar to the IMC process employed in traditional marketing. It is the diffusion purchase-consumption-disposal process common to acquisition, use, and disposal of consumer goods Consumers must go from A-to-A in the AIDA process before they purchase a product > Moving to another question will save this response