Question: > Moving to another question will save this response. Question 11 of 35 Question 11 25 points SA The brand of petroleum marketed by BP

> Moving to another question will save this response. Question 11 of 35 Question 11 25 points SA The brand of petroleum marketed by BP took a hit when the firm was implicated in the 2010 Gulf of Mexico oil spill. On which dimension of brand personality was BP primarily affected? a. Popularity b. Relevance Oc. Knowledge d. Este e Competitiveness Question 11 of 3 Moving to another question will save this response

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