Moving to the next question prevents changes to this answer Question 1 of 15 Question 1 2 points O Reilly's Auto Parts hired a research consultant to run an experiment in several of their retail stores to determine if different signage and store uniforms affected sales and customer attitudes. The consultant gathered data from the various locations while they were open. This is called neuromarketing Informal research O a passive experiment a field experiment formal exploratory research Question 11 All of the following are sources of external secondary data, EXCEPT: LexisNexis the Bureau of Labor Statistics the Census Bureau customer surveys the Internet Question 12 points As the newly appointed Marketing Research Drector for a large firm that sells consumer health and beauty products, Yesenia's first task relates to a recently launched the poo product Using quantitative research she wants to consumer attitudes the customer's buying behaviour intentions, as well as the motivations behind that behaviour. Based on the which of the following would Yesena) focus groups observational studies Question 13 2 points Save AM The Java House is a popular local coffee shop that also sells pastries and breakfast items. The owner recently examined the purchasing patterns of customers that used loyalty cards over the most recent 18 months. What research method did the owner utilize to make sense of the available data? O neuromarketing O data warehousing O data mining panel data biometrics